MoEngage vs Pipedrive — Pricing, Plans, and Verified Costs (2026)
MoEngage starts at $999/mo. Pipedrive starts at $24/mo. Pipedrive is $975/mo cheaper on the entry tier than MoEngage.
How pricing works
These two tools don't price the same way, so the headline numbers below aren't directly comparable until you plug in your own volume.
- MoEngage (Per Usage) — MoEngage bills on usage — monthly tracked users (MAUs) on top of a paid plan starting at $999/mo. The plan includes an allowance; anything beyond it is metered.
- Pipedrive (Per Seat) — Pipedrive bills on a fixed plan from $24/mo, so the listed price is what you pay regardless of volume.
Per-minute, per-credit and per-token rates exclude any downstream model, speech or telephony costs unless the vendor states otherwise.
Customer engagement platform for mobile-first brands, direct competitor to Braze and CleverTap. Orchestrates push, email, SMS, in-app, and WhatsApp across the customer lifecycle with AI-driven segmentation. Pricing scales with Monthly Active Users (MAUs): Standard from $999/mo (10K MAUs), Growth $4,999-$5,999/mo (50K-100K), Enterprise $19,999+/mo with full AI orchestration and dedicated SLAs. Minimum 1-year commitment.
Sales-focused CRM built around pipeline visualization, founded in Estonia. Positioned as the alternative to Salesforce complexity for solo salespeople and small teams. Distinctive for its "sales-first, not marketing-first" positioning (unlike HubSpot) and clean drag-and-drop UX. Priced $14-$99/user/month (annual). Owned by Vista Equity Partners since 2020 — expect margin work and steady annual price increases at renewal.
All plans compared
| Tier role | Plan | MoEngage monthly | MoEngage annual | Pipedrive monthly | Pipedrive annual |
|---|---|---|---|---|---|
| Entry paid | Standard / Lite | $999 | $999 | $24 | $14 |
| Mid tier 1 | — / Growth | — | — | $49 | $39 |
| Mid tier 2 | — / Premium | — | — | $79 | $49 |
| Pro / power | Growth / Ultimate | $4999 | $4999 | $99 | $79 |
| Enterprise | Enterprise / — | $19999 | $19999 | — | — |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
MoEngage is worth it if… consumer/mobile product teams at scale (500K+ MAUs) that need omnichannel messaging — push, email, in-app, SMS, WhatsApp — particularly if you're building in APAC or emerging markets where MoEngage has strong regional presence. Standard covers small deployments; Growth adds advanced segmentation and analytics; Enterprise custom.
Pipedrive is worth it if… Pipedrive is the CRM for small sales teams that hate enterprise software — 2-25-person operations that want a visual pipeline without hiring consultants. Lite covers most basic needs; Growth adds automations and email tools.
Bottom line: Choose based on how you want to pay — MoEngage is per usage, Pipedrive is per seat.
Choose MoEngage over Pipedrive if…
Choose MoEngage if…
- You want to pay only for actual usage (per usage, from $999/mo).
- You match the profile MoEngage is built for: consumer/mobile product teams at scale (500K+ MAUs) that need omnichannel messaging — push, email, in-app, SMS, WhatsApp — particularly if you're building in APAC or emerging markets where MoEngage has strong regional presence.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
Choose Pipedrive if…
- You want fixed-price predictability (per seat, from $24/mo).
- You match the profile Pipedrive is built for: the CRM for small sales teams that hate enterprise software — 2-25-person operations that want a visual pipeline without hiring consultants.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
At a glance
| MoEngage | Pipedrive | |
|---|---|---|
| Free plan | No | No |
| Entry price | $999/mo | $24/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Usage | Per Seat |
| Verification | Pricing under review | Checked October 4, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified October 4, 2026. Tracked daily.
Frequently asked questions
See other alternatives in CRM & Sales
Explore more alternatives
Common questions about MoEngage and Pipedrive
- How much does MoEngage cost in 2026?
- Does MoEngage have a free plan?
- How often does MoEngage change prices?
- What are the best MoEngage alternatives in 2026?
- How much does Pipedrive cost in 2026?
- Does Pipedrive have a free plan?
- How often does Pipedrive change prices?
- What are the best Pipedrive alternatives in 2026?