MoEngage vs Zoho CRM — Pricing, Plans, and Verified Costs (2026)
MoEngage starts at $999/mo. Zoho CRM starts at $20/mo. Zoho CRM is $979/mo cheaper on the entry tier than MoEngage.
How pricing works
These two tools don't price the same way, so the headline numbers below aren't directly comparable until you plug in your own volume.
- MoEngage (Per Usage) — MoEngage bills purely on usage — monthly tracked users (MAUs). There is no fixed per-seat fee, so the monthly cost depends entirely on how much you consume.
- Zoho CRM (Per Seat) — Zoho CRM bills on a fixed plan from $20/mo, so the listed price is what you pay regardless of volume.
Per-minute, per-credit and per-token rates exclude any downstream model, speech or telephony costs unless the vendor states otherwise.
Customer engagement platform for mobile-first brands, direct competitor to Braze and CleverTap. Orchestrates push, email, SMS, in-app, and WhatsApp across the customer lifecycle with AI-driven segmentation. Pricing scales with Monthly Active Users (MAUs): Standard from $999/mo (10K MAUs), Growth $4,999-$5,999/mo (50K-100K), Enterprise $19,999+/mo with full AI orchestration and dedicated SLAs. Minimum 1-year commitment.
Sales CRM from Zoho, the Chennai-based bootstrapped 45+ product empire. Positioned as the alternative to Salesforce for teams wanting features without enterprise pricing. Distinctive for the "Zoho One" bundle ($37/user/mo) that includes 45+ business apps — an unbeatable price/feature ratio if you can stomach the eclectic UX and inconsistent product quality across apps. Popular with SMBs in India, LATAM, and price-sensitive markets globally. Bootstrapped and profitable.
All plans compared
| Tier role | Plan | MoEngage monthly | MoEngage annual | Zoho CRM monthly | Zoho CRM annual |
|---|---|---|---|---|---|
| Free / starter | — / Free | — | — | Free | Free |
| Entry paid | Standard | $999 | $999 | $20 | $14 |
| Pro / power | Growth / Professional | $4999 | $4999 | $35 | $23 |
| Enterprise | Enterprise | $19999 | $19999 | $50 | $40 |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
MoEngage is worth it if… consumer/mobile product teams at scale (500K+ MAUs) that need omnichannel messaging — push, email, in-app, SMS, WhatsApp — particularly if you're building in APAC or emerging markets where MoEngage has strong regional presence. Standard covers small deployments; Growth adds advanced segmentation and analytics; Enterprise custom.
Zoho CRM is worth it if… global SMBs (5-200 employees) that want a full CRM + marketing + finance suite at prices well below HubSpot or Salesforce — particularly if you're in India, MENA, or LATAM where Zoho has strong regional presence. Free covers small teams (3 users); Standard adds mass email and workflows; Professional adds inventory; Enterprise adds SSO and advanced customization; Ultimate adds AI and BI.
Bottom line: Choose based on how you want to pay — MoEngage is per usage, Zoho CRM is per seat.
Choose MoEngage over Zoho CRM if…
Choose MoEngage if…
- You want to pay only for actual usage (per usage, from $999/mo).
- You match the profile MoEngage is built for: consumer/mobile product teams at scale (500K+ MAUs) that need omnichannel messaging — push, email, in-app, SMS, WhatsApp — particularly if you're building in APAC or emerging markets where MoEngage has strong regional presence.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
Choose Zoho CRM if…
- You want fixed-price predictability (per seat, from $20/mo).
- You match the profile Zoho CRM is built for: global SMBs (5-200 employees) that want a full CRM + marketing + finance suite at prices well below HubSpot or Salesforce — particularly if you're in India, MENA, or LATAM where Zoho has strong regional presence.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
At a glance
| MoEngage | Zoho CRM | |
|---|---|---|
| Free plan | No | Yes |
| Entry price | $999/mo | $20/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Usage | Per Seat |
| Last verified | September 17, 2026 | September 10, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 17, 2026. Tracked daily.
Frequently asked questions
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Common questions about MoEngage and Zoho CRM
- How much does MoEngage cost in 2026?
- Does MoEngage have a free plan?
- How often does MoEngage change prices?
- What are the best MoEngage alternatives in 2026?
- How much does Zoho CRM cost in 2026?
- Does Zoho CRM have a free plan?
- How often does Zoho CRM change prices?
- What are the best Zoho CRM alternatives in 2026?