Pipedrive vs Zoho CRM: Pricing Comparison (2026)
Pipedrive starts at $24/mo. Zoho CRM starts at $20/mo. Zoho CRM is $4/mo cheaper on the entry tier than Pipedrive.
Sales-focused CRM built around pipeline visualization, founded in Estonia. Positioned as the alternative to Salesforce complexity for solo salespeople and small teams. Distinctive for its "sales-first, not marketing-first" positioning (unlike HubSpot) and clean drag-and-drop UX. Priced $14-$99/user/month (annual). Owned by Vista Equity Partners since 2020 — expect margin work and steady annual price increases at renewal.
Sales CRM from Zoho, the Chennai-based bootstrapped 45+ product empire. Positioned as the alternative to Salesforce for teams wanting features without enterprise pricing. Distinctive for the "Zoho One" bundle ($37/user/mo) that includes 45+ business apps — an unbeatable price/feature ratio if you can stomach the eclectic UX and inconsistent product quality across apps. Popular with SMBs in India, LATAM, and price-sensitive markets globally. Bootstrapped and profitable.
All plans compared
| # | Plan | Pipedrive monthly | Pipedrive annual | Zoho CRM monthly | Zoho CRM annual |
|---|---|---|---|---|---|
| 1 | Free | — | — | 0 | 0 |
| 2 | Standard | — | — | 20 | 14 |
| 3 | Professional | — | — | 35 | 23 |
| 4 | Enterprise | — | — | 50 | 40 |
| 5 | Ultimate | — | — | custom | 52 |
What each is best for
Sales-focused CRM built around pipeline visualization, founded in Estonia. Positioned as the alternative to Salesforce complexity for solo salespeople and small teams. Distinctive for its "sales-first, not marketing-first" positioning (unlike HubSpot) and clean drag-and-drop UX. Priced $14-$99/user/month (annual). Owned by Vista Equity Partners since 2020 — expect margin work and steady annual price increases at renewal.
Sales CRM from Zoho, the Chennai-based bootstrapped 45+ product empire. Positioned as the alternative to Salesforce for teams wanting features without enterprise pricing. Distinctive for the "Zoho One" bundle ($37/user/mo) that includes 45+ business apps — an unbeatable price/feature ratio if you can stomach the eclectic UX and inconsistent product quality across apps. Popular with SMBs in India, LATAM, and price-sensitive markets globally. Bootstrapped and profitable.
At a glance
| Pipedrive | Zoho CRM | |
|---|---|---|
| Free plan | — | Yes |
| Entry price | $24/mo | $20/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Seat |
| Last verified | July 24, 2026 | July 29, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified July 29, 2026. Tracked daily.