Pipedrive vs ZoomInfo — Pricing, Plans, and Verified Costs (2026)
Pipedrive starts at $24/mo. ZoomInfo uses custom pricing — request a quote to compare.
Sales-focused CRM built around pipeline visualization, founded in Estonia. Positioned as the alternative to Salesforce complexity for solo salespeople and small teams. Distinctive for its "sales-first, not marketing-first" positioning (unlike HubSpot) and clean drag-and-drop UX. Priced $14-$99/user/month (annual). Owned by Vista Equity Partners since 2020 — expect margin work and steady annual price increases at renewal.
The dominant B2B contact database and sales intelligence platform. Opaque tiered pricing: SalesOS Professional starts at $14,995/year, Advanced $24,995, Elite $39,995+. Seat add-ons run $1,500-$2,500/user/year. Real-world total cost is typically $30K-$60K/year once seats, credits, and modules like Chorus (conversation intel) and Copilot (AI prospecting) are added.
All plans compared
| Tier role | Plan | Pipedrive monthly | Pipedrive annual | ZoomInfo monthly | ZoomInfo annual |
|---|---|---|---|---|---|
| Entry paid | Lite / — | $24 | $14 | — | — |
| Mid tier 1 | Growth / — | $49 | $39 | — | — |
| Mid tier 2 | Premium / — | $79 | $49 | — | — |
| Pro / power | Ultimate / — | $99 | $79 | — | — |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
Pipedrive is worth it if… Pipedrive is the CRM for small sales teams that hate enterprise software — 2-25-person operations that want a visual pipeline without hiring consultants. Lite covers most basic needs; Growth adds automations and email tools.
ZoomInfo is worth it if… enterprise sales orgs (25+ reps) that need best-in-class B2B contact + firmographic + intent data — particularly for outbound-heavy motions targeting mid-market and enterprise accounts. Custom-quoted per seat + data volume; typical enterprise contracts $30-100K+/year.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose Pipedrive over ZoomInfo if…
Choose Pipedrive if…
- You want fixed-price predictability (per seat, from $24/mo).
- You match the profile Pipedrive is built for: the CRM for small sales teams that hate enterprise software — 2-25-person operations that want a visual pipeline without hiring consultants.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
Choose ZoomInfo if…
- You want fixed-price predictability (per seat, custom pricing).
- You match the profile ZoomInfo is built for: enterprise sales orgs (25+ reps) that need best-in-class B2B contact + firmographic + intent data — particularly for outbound-heavy motions targeting mid-market and enterprise accounts.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
At a glance
| Pipedrive | ZoomInfo | |
|---|---|---|
| Free plan | No | — |
| Entry price | $24/mo | Custom pricing |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Seat |
| Verification | Checked October 4, 2026 | Pricing under review |
| Full pricing | View full pricing | View full pricing |
Pricing last verified October 4, 2026. Tracked daily.