Pipedrive vs ZoomInfo: Pricing Comparison (2026)
Pipedrive starts at $24/mo. ZoomInfo uses custom pricing — request a quote to compare.
Sales-focused CRM built around pipeline visualization, founded in Estonia. Positioned as the alternative to Salesforce complexity for solo salespeople and small teams. Distinctive for its "sales-first, not marketing-first" positioning (unlike HubSpot) and clean drag-and-drop UX. Priced $14-$99/user/month (annual). Owned by Vista Equity Partners since 2020 — expect margin work and steady annual price increases at renewal.
The dominant B2B contact database and sales intelligence platform. Opaque tiered pricing: SalesOS Professional starts at $14,995/year, Advanced $24,995, Elite $39,995+. Seat add-ons run $1,500-$2,500/user/year. Real-world total cost is typically $30K-$60K/year once seats, credits, and modules like Chorus (conversation intel) and Copilot (AI prospecting) are added.
All plans compared
| # | Plan | Pipedrive monthly | Pipedrive annual | ZoomInfo monthly | ZoomInfo annual |
|---|---|---|---|---|---|
| 1 | Lite | 24 | 14 | — | — |
| 2 | Growth | 49 | 39 | — | — |
| 3 | Premium | 79 | 49 | — | — |
| 4 | Ultimate | 99 | 79 | — | — |
What each is best for
Sales-focused CRM built around pipeline visualization, founded in Estonia. Positioned as the alternative to Salesforce complexity for solo salespeople and small teams. Distinctive for its "sales-first, not marketing-first" positioning (unlike HubSpot) and clean drag-and-drop UX. Priced $14-$99/user/month (annual). Owned by Vista Equity Partners since 2020 — expect margin work and steady annual price increases at renewal.
The dominant B2B contact database and sales intelligence platform. Opaque tiered pricing: SalesOS Professional starts at $14,995/year, Advanced $24,995, Elite $39,995+. Seat add-ons run $1,500-$2,500/user/year. Real-world total cost is typically $30K-$60K/year once seats, credits, and modules like Chorus (conversation intel) and Copilot (AI prospecting) are added.
At a glance
| Pipedrive | ZoomInfo | |
|---|---|---|
| Free plan | — | — |
| Entry price | $24/mo | Custom |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Seat |
| Last verified | August 25, 2026 | August 23, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified August 25, 2026. Tracked daily.