HubSpot Sales Hub vs Pipedrive: Pricing Comparison (2026)
HubSpot Sales Hub starts at $20/mo. Pipedrive starts at $24/mo. HubSpot Sales Hub is $4/mo cheaper on the entry tier than Pipedrive.
See price history: HubSpot Sales Hub · Pipedrive
All-in-one platform bundling CRM, marketing automation, sales, customer service, and CMS into a single contact database — an alternative to stitching Salesforce + Marketo + Zendesk + WordPress together. Best-in-class permanent free tier (not just a trial) makes it the default choice for SMB and mid-market teams consolidating their tech stack. Pioneered the inbound-marketing methodology and acquired Clearbit in 2023 for built-in data enrichment. Notable pricing quirk: charges per marketing contact rather than per seat, so bills scale with database size rather than headcount — which can bite fast-growing lists at renewal.
Sales-focused CRM built around pipeline visualization, founded in Estonia. Positioned as the alternative to Salesforce complexity for solo salespeople and small teams. Distinctive for its "sales-first, not marketing-first" positioning (unlike HubSpot) and clean drag-and-drop UX. Priced $14-$99/user/month (annual). Owned by Vista Equity Partners since 2020 — expect margin work and steady annual price increases at renewal.
All plans compared
| # | Plan | HubSpot Sales Hub monthly | HubSpot Sales Hub annual | Pipedrive monthly | Pipedrive annual |
|---|---|---|---|---|---|
| 1 | Free | 0 | 0 | — | — |
| 2 | Starter | 20 | 15 | — | — |
| 3 | Professional | 100 | 100 | — | — |
| 4 | Enterprise | 150 | 150 | — | — |
What each is best for
All-in-one platform bundling CRM, marketing automation, sales, customer service, and CMS into a single contact database — an alternative to stitching Salesforce + Marketo + Zendesk + WordPress together. Best-in-class permanent free tier (not just a trial) makes it the default choice for SMB and mid-market teams consolidating their tech stack. Pioneered the inbound-marketing methodology and acquired Clearbit in 2023 for built-in data enrichment. Notable pricing quirk: charges per marketing contact rather than per seat, so bills scale with database size rather than headcount — which can bite fast-growing lists at renewal.
Sales-focused CRM built around pipeline visualization, founded in Estonia. Positioned as the alternative to Salesforce complexity for solo salespeople and small teams. Distinctive for its "sales-first, not marketing-first" positioning (unlike HubSpot) and clean drag-and-drop UX. Priced $14-$99/user/month (annual). Owned by Vista Equity Partners since 2020 — expect margin work and steady annual price increases at renewal.
At a glance
| HubSpot Sales Hub | Pipedrive | |
|---|---|---|
| Free plan | Yes | — |
| Entry price | $20/mo | $24/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Seat |
| Last verified | July 21, 2026 | July 24, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified July 24, 2026. Tracked daily.