HubSpot Sales Hub vs Zoho CRM: Pricing Comparison (2026)
HubSpot Sales Hub and Zoho CRM both start at $20/mo on their entry tier.
See price history: HubSpot Sales Hub · Zoho CRM
All-in-one platform bundling CRM, marketing automation, sales, customer service, and CMS into a single contact database — an alternative to stitching Salesforce + Marketo + Zendesk + WordPress together. Best-in-class permanent free tier (not just a trial) makes it the default choice for SMB and mid-market teams consolidating their tech stack. Pioneered the inbound-marketing methodology and acquired Clearbit in 2023 for built-in data enrichment. Notable pricing quirk: charges per marketing contact rather than per seat, so bills scale with database size rather than headcount — which can bite fast-growing lists at renewal.
Sales CRM from Zoho, the Chennai-based bootstrapped 45+ product empire. Positioned as the alternative to Salesforce for teams wanting features without enterprise pricing. Distinctive for the "Zoho One" bundle ($37/user/mo) that includes 45+ business apps — an unbeatable price/feature ratio if you can stomach the eclectic UX and inconsistent product quality across apps. Popular with SMBs in India, LATAM, and price-sensitive markets globally. Bootstrapped and profitable.
All plans compared
| # | Plan | HubSpot Sales Hub monthly | HubSpot Sales Hub annual | Zoho CRM monthly | Zoho CRM annual |
|---|---|---|---|---|---|
| 1 | Free | 0 | 0 | 0 | 0 |
| 2 | Starter / Standard | 20 | 15 | 20 | 14 |
| 3 | Professional | 100 | 100 | 35 | 23 |
| 4 | Enterprise | 150 | 150 | 50 | 40 |
| 5 | Ultimate | — | — | custom | 52 |
What each is best for
All-in-one platform bundling CRM, marketing automation, sales, customer service, and CMS into a single contact database — an alternative to stitching Salesforce + Marketo + Zendesk + WordPress together. Best-in-class permanent free tier (not just a trial) makes it the default choice for SMB and mid-market teams consolidating their tech stack. Pioneered the inbound-marketing methodology and acquired Clearbit in 2023 for built-in data enrichment. Notable pricing quirk: charges per marketing contact rather than per seat, so bills scale with database size rather than headcount — which can bite fast-growing lists at renewal.
Sales CRM from Zoho, the Chennai-based bootstrapped 45+ product empire. Positioned as the alternative to Salesforce for teams wanting features without enterprise pricing. Distinctive for the "Zoho One" bundle ($37/user/mo) that includes 45+ business apps — an unbeatable price/feature ratio if you can stomach the eclectic UX and inconsistent product quality across apps. Popular with SMBs in India, LATAM, and price-sensitive markets globally. Bootstrapped and profitable.
At a glance
| HubSpot Sales Hub | Zoho CRM | |
|---|---|---|
| Free plan | Yes | Yes |
| Entry price | $20/mo | $20/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Seat |
| Last verified | July 21, 2026 | July 22, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified July 22, 2026. Tracked daily.