HubSpot Sales Hub vs Zoho CRM — Pricing, Plans, and Verified Costs (2026)
HubSpot Sales Hub and Zoho CRM both start at $20/mo on their entry tier.
See price history: HubSpot Sales Hub · Zoho CRM
HubSpot Sales Hub is HubSpot's dedicated CRM + sales engagement product — pipeline management, deal tracking, email sequences, meeting scheduling, and forecasting. Starter at $20/seat/mo (monthly billing) or $15/seat/mo annual removes HubSpot branding and unlocks 2 pipelines. Professional at $100/seat adds forecasting and custom objects. Enterprise at $150/seat adds advanced permissions and AI. HubSpot sells 5 additional Hubs with independent pricing, not tracked here: Marketing Hub (marketing automation), Service Hub (customer support + help desk), Ops Hub (data sync + workflow automation), Commerce Hub (invoicing + payments + quotes), CMS Hub (website + landing pages). All 6 Hubs share the underlying HubSpot Smart CRM. Popular with SMB to mid-market sales teams.
Sales CRM from Zoho, the Chennai-based bootstrapped 45+ product empire. Positioned as the alternative to Salesforce for teams wanting features without enterprise pricing. Distinctive for the "Zoho One" bundle ($37/user/mo) that includes 45+ business apps — an unbeatable price/feature ratio if you can stomach the eclectic UX and inconsistent product quality across apps. Popular with SMBs in India, LATAM, and price-sensitive markets globally. Bootstrapped and profitable.
All plans compared
| Tier role | Plan | HubSpot Sales Hub monthly | HubSpot Sales Hub annual | Zoho CRM monthly | Zoho CRM annual |
|---|---|---|---|---|---|
| Free / starter | Free | Free | Free | Free | Free |
| Entry paid | Starter / Standard | $20 | $15 | $20 | $14 |
| Pro / power | Professional | $100 | $100 | $35 | $23 |
| Enterprise | Enterprise | $150 | $150 | $50 | $40 |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
HubSpot Sales Hub is worth it if… HubSpot Sales Hub is the right choice for 5-50-person sales teams that plan to add Marketing + Service Hubs eventually. Starter covers basic CRM needs; Professional gates sequences and advanced reporting behind a steep price jump.
Zoho CRM is worth it if… global SMBs (5-200 employees) that want a full CRM + marketing + finance suite at prices well below HubSpot or Salesforce — particularly if you're in India, MENA, or LATAM where Zoho has strong regional presence. Free covers small teams (3 users); Standard adds mass email and workflows; Professional adds inventory; Enterprise adds SSO and advanced customization; Ultimate adds AI and BI.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose HubSpot Sales Hub over Zoho CRM if…
Choose HubSpot Sales Hub if…
- You want fixed-price predictability (per seat, from $20/mo).
- You match the profile HubSpot Sales Hub is built for: the right choice for 5-50-person sales teams that plan to add Marketing + Service Hubs eventually.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
Choose Zoho CRM if…
- You want fixed-price predictability (per seat, from $20/mo).
- You match the profile Zoho CRM is built for: global SMBs (5-200 employees) that want a full CRM + marketing + finance suite at prices well below HubSpot or Salesforce — particularly if you're in India, MENA, or LATAM where Zoho has strong regional presence.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
At a glance
| HubSpot Sales Hub | Zoho CRM | |
|---|---|---|
| Free plan | Yes | Yes |
| Entry price | $20/mo | $20/mo |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Seat |
| Last verified | September 18, 2026 | September 10, 2026 |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 18, 2026. Tracked daily.
Frequently asked questions
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Common questions about HubSpot Sales Hub and Zoho CRM
- How much does HubSpot Sales Hub cost in 2026?
- Does HubSpot Sales Hub have a free plan?
- How often does HubSpot Sales Hub change prices?
- What are the best HubSpot Sales Hub alternatives in 2026?
- How much does Zoho CRM cost in 2026?
- Does Zoho CRM have a free plan?
- How often does Zoho CRM change prices?
- What are the best Zoho CRM alternatives in 2026?