HubSpot Sales Hub vs ZoomInfo — Pricing, Plans, and Verified Costs (2026)
HubSpot Sales Hub starts at $20/mo. ZoomInfo uses custom pricing — request a quote to compare.
See price history: HubSpot Sales Hub · ZoomInfo
HubSpot Sales Hub is HubSpot's dedicated CRM + sales engagement product — pipeline management, deal tracking, email sequences, meeting scheduling, and forecasting. Starter at $20/seat/mo (monthly billing) or $15/seat/mo annual removes HubSpot branding and unlocks 2 pipelines. Professional at $100/seat adds forecasting and custom objects. Enterprise at $150/seat adds advanced permissions and AI. HubSpot sells 5 additional Hubs with independent pricing, not tracked here: Marketing Hub (marketing automation), Service Hub (customer support + help desk), Ops Hub (data sync + workflow automation), Commerce Hub (invoicing + payments + quotes), CMS Hub (website + landing pages). All 6 Hubs share the underlying HubSpot Smart CRM. Popular with SMB to mid-market sales teams.
The dominant B2B contact database and sales intelligence platform. Opaque tiered pricing: SalesOS Professional starts at $14,995/year, Advanced $24,995, Elite $39,995+. Seat add-ons run $1,500-$2,500/user/year. Real-world total cost is typically $30K-$60K/year once seats, credits, and modules like Chorus (conversation intel) and Copilot (AI prospecting) are added.
All plans compared
| Tier role | Plan | HubSpot Sales Hub monthly | HubSpot Sales Hub annual | ZoomInfo monthly | ZoomInfo annual |
|---|---|---|---|---|---|
| Free / starter | Free / — | Free | Free | — | — |
| Entry paid | Starter / — | $20 | $15 | — | — |
| Pro / power | Professional / — | $100 | $100 | — | — |
| Enterprise | Enterprise / — | $150 | $150 | — | — |
Tier names differ across vendors. Rows are aligned by tier role, not name. Full tier structures on each tool's page.
What each is best for
HubSpot Sales Hub is worth it if… HubSpot Sales Hub is the right choice for 5-50-person sales teams that plan to add Marketing + Service Hubs eventually. Starter covers basic CRM needs; Professional gates sequences and advanced reporting behind a steep price jump.
ZoomInfo is worth it if… enterprise sales orgs (25+ reps) that need best-in-class B2B contact + firmographic + intent data — particularly for outbound-heavy motions targeting mid-market and enterprise accounts. Custom-quoted per seat + data volume; typical enterprise contracts $30-100K+/year.
Bottom line: Similar positioning, closer to a preference call than a strategic one.
Choose HubSpot Sales Hub over ZoomInfo if…
Choose HubSpot Sales Hub if…
- You want fixed-price predictability (per seat, from $20/mo).
- You match the profile HubSpot Sales Hub is built for: the right choice for 5-50-person sales teams that plan to add Marketing + Service Hubs eventually.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
Choose ZoomInfo if…
- You want fixed-price predictability (per seat, custom pricing).
- You match the profile ZoomInfo is built for: enterprise sales orgs (25+ reps) that need best-in-class B2B contact + firmographic + intent data — particularly for outbound-heavy motions targeting mid-market and enterprise accounts.
- You need a general-purpose crm & sales option rather than a vertical-specific one.
At a glance
| HubSpot Sales Hub | ZoomInfo | |
|---|---|---|
| Free plan | Yes | — |
| Entry price | $20/mo | Custom pricing |
| Enterprise available | Yes | Yes |
| Pricing model | Per Seat | Per Seat |
| Verification | Pricing under review | Pricing under review |
| Full pricing | View full pricing | View full pricing |
Pricing last verified September 28, 2026. Tracked daily.