Zoho CRM competitors
Zoho CRM competes with 11 tracked CRM & Sales tools. It starts at $20/mo, while the cheapest competitor, monday CRM, starts at $15/mo.
Zoho CRM competitors compared
| Tool | Entry price | Annual | Free plan | Compare |
|---|---|---|---|---|
| $15/mo | −20% | — | vs Zoho CRM | |
| $19/mo | −53% | — | vs Zoho CRM | |
| $24/mo | −42% | — | vs Zoho CRM | |
| $30/mo | −20% | — | vs Zoho CRM | |
| $44/mo | −20% | Yes | vs Zoho CRM | |
| $65/mo | — | — | vs Zoho CRM | |
| $166.67/mo | — | — | vs Zoho CRM | |
| $999/mo | — | — | vs Zoho CRM | |
| Custom | — | — | vs Zoho CRM | |
| Custom | — | — | vs Zoho CRM | |
| Custom | — | — | vs Zoho CRM |
monday CRM
$15/moCRM extension of monday.com, priced and sold as a separate product from monday Work Management. Positioned as the alternative to HubSpot Sales for teams already on the monday platform. Distinctive for its board-based pipeline visualization inherited from monday's Work OS model. Priced $12-$28/user/mo, same 3-seat minimum + multiples-of-5 pricing as monday Work. Real trap: buying both monday CRM and monday Work often double-bills.
Close
$19/moSales CRM built specifically for inside sales teams that live on the phone. Positioned as the alternative to Salesforce/HubSpot for teams whose primary activity is outbound calling. Distinctive for built-in power dialer, VoIP calling, and SMS in the base product (competitors charge add-ons). Priced $59-$149/user/month. Bootstrapped and profitable, founded 2013, popular with SDR-heavy SaaS sales teams.
Pipedrive
$24/moSales-focused CRM built around pipeline visualization, founded in Estonia. Positioned as the alternative to Salesforce complexity for solo salespeople and small teams. Distinctive for its "sales-first, not marketing-first" positioning (unlike HubSpot) and clean drag-and-drop UX. Priced $14-$99/user/month (annual). Owned by Vista Equity Partners since 2020 — expect margin work and steady annual price increases at renewal.
Folk
$30/moLightweight, modern CRM built around contacts and relationships. Spreadsheet-style interface with a Chrome extension (folkX) for capturing contacts from LinkedIn and the web. Popular with founders, investors, agencies, and operators who want a CRM without the Salesforce complexity. Pipelines, email sequences, dashboards, and API access on the Premium tier.
Attio
$44/moAI-native CRM built for the modern GTM stack, positioned as the alternative to Salesforce complexity and HubSpot bloat. Distinctive for its shapeable data model — records feel like Airtable rows more than fixed CRM objects. Strong native LinkedIn Sales Navigator integration and email intelligence. Popular with founders, ops teams, and investors (VCs love it). Raised prices in July 2026: Plus $35 annual (was $29), Pro $79 annual (was $69). Also introduced seat + workspace credits system for AI features (Ask Attio, agents, enrichment) with add-on credit packs starting at +5K workspace credits for $70/mo annual. Series B in 2024 at $1.5B valuation.
Microsoft Dynamics 365 Sales
$65/moMicrosoft's enterprise CRM, positioned as the alternative to Salesforce for organizations already committed to the Microsoft ecosystem (M365, Azure, Power Platform). Distinctive for tight integration with Teams, Outlook, and Copilot for Sales. Priced $65-$135/user/month across tiers. Real cost bloat comes from add-ons: Sales Insights, Sales Copilot ($50/user/mo), and the mandatory Power Platform licensing for customizations.
Affinity
$166.67/moRelationship intelligence platform (CRM) built for VC, private equity, and investment banking. Positioned as the alternative to Salesforce and Attio for teams whose deals depend on personal networks. Distinctive for auto-mining team members' email + calendar to build the relationship graph — you don't manually log activities. Pricing opaque and enterprise-tier ($4K-$10K+/user/year typical). Popular with VCs, PE firms, and investment banks.
MoEngage
$999/moCustomer engagement platform for mobile-first brands, direct competitor to Braze and CleverTap. Orchestrates push, email, SMS, in-app, and WhatsApp across the customer lifecycle with AI-driven segmentation. Pricing scales with Monthly Active Users (MAUs): Standard from $999/mo (10K MAUs), Growth $4,999-$5,999/mo (50K-100K), Enterprise $19,999+/mo with full AI orchestration and dedicated SLAs. Minimum 1-year commitment.
Salesloft
CustomSales engagement platform, direct competitor to Outreach. Opaque quote-based pricing across three tiers: Essentials ($75-$100/user/month), Advanced ($100-$140), Premier ($165-$200+). Dialer NOT included in base — expect $200-$400/user/year for phone. Popular with mid-market and enterprise sales teams for cadence automation, deal management, and CRM sync.
ZoomInfo
CustomThe dominant B2B contact database and sales intelligence platform. Opaque tiered pricing: SalesOS Professional starts at $14,995/year, Advanced $24,995, Elite $39,995+. Seat add-ons run $1,500-$2,500/user/year. Real-world total cost is typically $30K-$60K/year once seats, credits, and modules like Chorus (conversation intel) and Copilot (AI prospecting) are added.
Braze
CustomCustomer engagement and lifecycle messaging platform used by mobile-first consumer brands (Delivery Hero, Uber, Disney, HBO). Orchestrates email, push, SMS, in-app, and content cards through a single canvas. Four Platform Editions (Go, Select, Pro, Enterprise) — custom pricing quoted by monthly active users and message channels, no public list price. Free trial available. Typical mid-market contracts start $60-100k per year.
