CleverTap Pricing
CleverTap · CRM & Sales
Customer engagement and retention platform for consumer apps, pricing by monthly active users rather than seats, with push, in-app, email, SMS, WhatsApp and RCS in one orchestration layer.
In other words, CleverTap is ideal for consumer app teams in e-commerce, fintech and gaming who need retention messaging across many channels at once. Best if you can forecast monthly active users, since that number — not headcount — sets your bill.
Pricing summary
Entry plan; usage billed on top
Plan fee + usage
Main metered limit
Look elsewhere if your audience is B2B with a small, stable user base — MAU-based pricing punishes low-volume, high-value accounts, where a per-seat marketing platform costs far less.
All plans
See a plain-English answer to “How much does CleverTap cost?” →
| Plan | Monthly | Annual | Key limit |
|---|---|---|---|
Core (up to 5,000 MAU)Entry tier | $85 | $85 | self-serve; 600+ CleverAI tokens, omnichannel engagement, behavioural segmentation, 3-year data retention |
Core (up to 20,000 MAU) | $275 | $275 | same features, higher MAU band |
Core (up to 40,000 MAU) | $550 | $550 | same features, higher MAU band |
Core (up to 60,000 MAU) | $825 | $825 | same features, higher MAU band |
Core (up to 80,000 MAU) | $1100 | $1100 | same features, higher MAU band |
Core (up to 100,000 MAU) | $1300 | $1300 | same features, higher MAU band |
Pro | Custom | Custom | quote-only; 5,000+ CleverAI tokens, automated segmentation, send-time and channel optimisation |
Ultimate | Custom | Custom | quote-only; 6,000+ CleverAI tokens, agentic orchestration, predictions, 10-year data retention |
All tier prices verified November 11, 2026 · View source →
Price history
Price tracking is just getting started for CleverTap. Full history will build as we log changes. See what we have so far →
Common questions about CleverTap
- How much does CleverTap cost in 2026?
- Does CleverTap have a free plan?
- How often does CleverTap change prices?
- What are the best CleverTap alternatives in 2026?
- Is CleverTap worth it?
- CleverTap is ideal for consumer app teams in e-commerce, fintech and gaming who need retention messaging across many channels at once. Best if you can forecast monthly active users, since that number — not headcount — sets your bill.
- What are the pricing tiers of CleverTap?
- CleverTap has 8 plans: Core (up to 5,000 MAU) ($85/mo), Core (up to 20,000 MAU) ($275/mo), Core (up to 40,000 MAU) ($550/mo), Core (up to 60,000 MAU) ($825/mo), Core (up to 80,000 MAU) ($1100/mo), Core (up to 100,000 MAU) ($1300/mo), Pro (free), Ultimate (free).
- Is CleverTap priced per user?
- No. CleverTap is priced per usage, so your bill is not driven purely by seat count.
Frequently asked questions
About CleverTap pricing.
Alternatives in CRM & Sales (30)
See how CleverTap compares to other CRM & Sales tools we track. Vendor-sourced prices; check each tool page for its verification date.
At a glance
- Key limit metric
- Monthly Active Users (MAU)
- Pricing transparency
- Partial
Integrates and connects
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