Does MoEngage offer a free plan or free trial?

Free-plan and free-trial availability for MoEngage isn't confirmed in our tracker yet.

What are all of MoEngage's pricing tiers?

MoEngage has 3 publicly-priced tiers as of September 17, 2026: • Standard — $999/mo ($999/mo billed annually). 10K MAUs, email + push + in-app. • Growth — $4999/mo ($4999/mo billed annually). 50K-100K MAUs, real-time personalization. • Enterprise — $19999/mo ($19999/mo billed annually). AI orchestration + dedicated SLA.

Has MoEngage raised or lowered prices recently?

MoEngage's pricing has been stable since Sep 20, 2026. See full history at /tools/moengage/price-history.

How does MoEngage pricing compare to other CRM & Sales tools?

MoEngage is on the premium end of CRM & Sales pricing at $999/month. Of the 18 CRM & Sales tools we track with published entry prices, only 1 are more expensive. The cheapest option in this category is Freshsales at $11/month.

Back to CRM & Sales

CRM & SalesPrices verified September 17, 2026

MoEngage

MoEngage · CRM & Sales

Customer engagement platform for mobile-first brands, direct competitor to Braze and CleverTap. Orchestrates push, email, SMS, in-app, and WhatsApp across the customer lifecycle with AI-driven segmentation. Pricing scales with Monthly Active Users (MAUs): Standard from $999/mo (10K MAUs), Growth $4,999-$5,999/mo (50K-100K), Enterprise $19,999+/mo with full AI orchestration and dedicated SLAs. Minimum 1-year commitment.

In other words, MoEngage is worth it for consumer/mobile product teams at scale (500K+ MAUs) that need omnichannel messaging — push, email, in-app, SMS, WhatsApp — particularly if you're building in APAC or emerging markets where MoEngage has strong regional presence. Standard covers small deployments; Growth adds advanced segmentation and analytics; Enterprise custom. Steep learning curve; dedicated CRM/lifecycle team typical. Deep integrations with Segment, Snowflake, Amplitude, and 100+ data sources. Downside: opaque pricing (custom quotes only), and mid-market contracts start ~$999/mo scaling by MAU volume.

📈 See price history Visit website

Pricing summary

Starting price

$0 / month

No monthly fees

Pricing model

Per Usage

Pay as you go

Key limit

monthly tracked users (MAUs)

Main metered limit

Additional fees

Varies

RESOLVED 2026-08-12: Set Entry Price Monthly = $999 as the reference price for the Standard tier per third-party trackers (withorb, capterra, industry sources) since the vendor's own pricing page (moengage.com/plans-and-pricing/) is form-gated. Real contracts vary by MAUs, message volume and channel mix; $999 represents the Standard reference for ~10K MAUs. Growth $4,999-$5,999 (50K-100K MAUs) and Enterprise $19,999+ already captured in Pricing Tiers. Minimum 1-year commitment on Growth+. Transparency = Partial (quote-based, but reference prices from multiple sources agree). Snapshots in place: Jul 29 Standard $999 + Growth $4,999 baselines. CHECKED 2026-09-17 (daily refresh): NO MOVEMENT. Standard $999/mo at 10K MAUs, Growth $4,999 at 50K rising to $5,999 at 100K, and Enterprise $19,999+ all re-confirmed (campaignhq, pricingsaas, itqlick, dwao, saasworthy, powermtaproviders). Vendor page remains form-gated, so these stay reference prices from third-party trackers that agree with one another; Transparency stays Partial. New context captured for the tool page: typical MoEngage contracts land $50,000-$300,000+/yr, reportedly 30-40% below Braze at equivalent MAU and channel deployment — a useful competitive anchor given both are quote-based. Pricing is driven by MAUs plus events processed, with no per-message fees, which is the structural differentiator against WhatsApp-centric tools. SELF-CITATION EXCLUDED: saaspricehub.io (our own site) appeared in results for this tool and was NOT counted toward the 2-source agreement bar, per the circular-source rule documented on Tresorit. The confirmations above rest on the third-party trackers named. Status stays Verified per the never-overwrite-Verified rule.

Free trial

No

Not applicable

Pricing verified for United States.View full pricing details on MoEngage's website

Machine-readable pricing: pricing.md ↓

See all tracked changes →

Alternatives to consider

US-focused team? Pick Braze or Iterable. Under 500K MAUs? Customer.io or OneSignal. Just email? Klaviyo (e-commerce) or Mailchimp.

All plans

See a plain-English answer to “How much does MoEngage cost?” →

Plan	Monthly	Annual	Key limit
StandardEntry tier	$999	$999	10K MAUs, email + push + in-app
Growth	$4999	$4999	50K-100K MAUs, real-time personalization
Enterprise	$19999	$19999	AI orchestration + dedicated SLA

All tier prices verified September 17, 2026 · View source →

View price history →

Price history

Price tracking is just getting started for MoEngage. Full history will build as we log changes. See what we have so far →

Common questions about MoEngage

Is MoEngage worth it?: MoEngage is worth it for consumer/mobile product teams at scale (500K+ MAUs) that need omnichannel messaging — push, email, in-app, SMS, WhatsApp — particularly if you're building in APAC or emerging markets where MoEngage has strong regional presence. Standard covers small deployments; Growth adds advanced segmentation and analytics; Enterprise custom.
What are the pricing tiers of MoEngage?: MoEngage has 3 plans: Standard ($999/mo), Growth ($4999/mo), Enterprise ($19999/mo).
Is MoEngage priced per user?: No. MoEngage is priced per usage, so your bill is not driven purely by seat count.

Frequently asked questions

About MoEngage pricing.

MoEngage pricing starts at $999/month on monthly billing. MoEngage offers 3 paid plans in total, ranging from $999 to $19999/month. Enterprise pricing is custom-quoted.