Attio
Attio · CRM & Sales
AI-native CRM built for the modern GTM stack, positioned as the alternative to Salesforce complexity and HubSpot bloat. Distinctive for its shapeable data model — records feel like Airtable rows more than fixed CRM objects. Strong native LinkedIn Sales Navigator integration and email intelligence. Popular with founders, ops teams, and investors (VCs love it). Raised prices in July 2026: Plus $35 annual (was $29), Pro $79 annual (was $69). Also introduced seat + workspace credits system for AI features (Ask Attio, agents, enrichment) with add-on credit packs starting at +5K workspace credits for $70/mo annual. Series B in 2024 at $1.5B valuation.
In other words, Attio is worth it for modern startups (2-30 people) that treat their CRM like a customizable database — Notion-meets-Salesforce for sales, partnerships, and community management. Free (3 seats) for solo evaluation; Plus adds private lists + enhanced email (10 seats); Pro adds Call Intelligence + sequences + advanced reporting (unlimited seats). Very easy for anyone spreadsheet-fluent; API-first design appeals to technical founders. Native integrations with Slack, Gmail, Zapier, and a growing developer ecosystem. Downside: newer than Pipedrive/HubSpot with a smaller feature surface, no built-in marketing automation, and 2026 credit-based AI pricing can add up fast beyond included allowances.
Pricing summary
$35/mo billed annually
Both
Main metered limit
CONFIRMED UNCHANGED 2026-09-16 — THE JULY 2026 INCREASE HAS SETTLED, NO FURTHER MOVEMENT. Plus $44 monthly / $35 annual and Pro $99 monthly / $79 annual all re-confirmed (automationjinn, coffee.ai, fluidcrm, lightfield, aitoolpick, comparedge). Stored values match on every cell. No snapshots written — nothing moved, and it is Wednesday so the 3e Sunday baseline rule does not apply. The Up snapshots written on 2026-08-12 remain the most recent for both tiers and correctly mark the July repricing. STALE-SOURCE WARNING WORTH KEEPING: several aggregators still publish the PRE-increase figures of Plus $29 / Pro $69 annual, and one source states outright that Attio raised prices in July 2026 and most comparison sites have not caught up. Any future run that reads only those sources would compute a spurious ~17% Down. Guard: the post-increase figures are Plus $35 / Pro $79 annual and Plus $44 / Pro $99 monthly, manually verified against attio.com/pricing on 2026-08-12. Treat $29/$69 as stale, not as a price cut. RESTRUCTURE CONTEXT (already reflected in stored tiers, no new movement): alongside the July increase Attio moved AI and enrichment (Ask Attio, agents, data enrichment) onto a credit system — 100/500/1,000/2,500 seat credits per user and 250/1,500/10,000/custom workspace credits by tier. Add-on credit packs: +5K $70/mo annual, +10K $120, +25K $260, +50K $475. The per-seat sticker therefore understates real cost for AI-heavy usage; the credit packs are not tracked as tiers. Monthly billing carries roughly a 24% premium over annual across the lineup. Enterprise remains custom, typically quoted $100-150+/seat. One search result this run was saaspricehub.io's own Attio page — our published output is now being indexed and surfaced by search. Worth noting as a self-citation risk: future runs must not treat our own page as one of the two independent sources required by rule 2c.
No separate trial
Traditional sales team that wants preset pipelines? Pick Pipedrive or HubSpot Sales Hub. Enterprise needing legacy features? Salesforce Sales Cloud. Simpler alternative with no credit system? Folk.
All plans
See a plain-English answer to “How much does Attio cost?” →
| Plan | Monthly | Annual | Key limit |
|---|---|---|---|
Free | Free | Free | 3 seats, 3 objects, 50K records, 100 seat credits + 250 workspace credits/mo, basic CRM |
PlusEntry tier | $44 | $35Save 20% | 10 seats, 5 objects, 250K records, 500 seat + 1,500 workspace credits/mo, private lists, enhanced email |
Pro | $99 | $79Save 20% | Unlimited seats, 12 objects, 1M records, 1,000 seat + 10,000 workspace credits/mo, Call Intelligence + sequences + advanced reporting |
Enterprise | Custom | Custom | Unlimited objects/teams, 2,500 seat + custom workspace credits/mo, SAML/SSO, SCIM, advanced admin |
All tier prices verified September 16, 2026 · View source →
Price history
Price tracking is just getting started for Attio. Full history will build as we log changes. See what we have so far →
Common questions about Attio
- How much does Attio cost in 2026?
- Does Attio have a free plan?
- How often does Attio change prices?
- What are the best Attio alternatives in 2026?
- Is Attio worth it?
- Attio is worth it for modern startups (2-30 people) that treat their CRM like a customizable database — Notion-meets-Salesforce for sales, partnerships, and community management. Free (3 seats) for solo evaluation; Plus adds private lists + enhanced email (10 seats); Pro adds Call Intelligence + sequences + advanced reporting (unlimited seats).
- What are the pricing tiers of Attio?
- Attio has 4 plans: Free (free), Plus ($44/mo), Pro ($99/mo), Enterprise (custom).
- Does Attio offer annual discounts?
- Yes. Paying annually brings the entry plan from $44/month down to $35/month — about 20% cheaper.
Frequently asked questions
About Attio pricing.
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At a glance
- Key limit metric
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- Pricing transparency
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